Dual-Branded Keyrings for RAW and DBC
- 2 min reading time
This project brought together two connected brands — Raw Barbell Club and Dubbo Barbell Club — into a single, functional product.
The goal was to create a keyring that represented both identities equally, rather than favouring one over the other. The solution was a double-sided design, with each side dedicated to one brand.
Design Details
The keyrings incorporate each club’s character icon, adding a recognisable and slightly more expressive element to the design.
- Icons integrated into the lettering layout
- Clean cut-outs to maintain clarity at a small scale
- Consistent sizing to keep both sides aligned
The layered construction also gives the piece a solid, premium feel in hand, rather than a flat printed finish.
Colour Application
Colour selection followed each brand’s established identity:
- Teal for Raw Barbell Club
- Orange for Dubbo Barbell Club
Using the primary colours keeps the keyrings instantly recognisable to members of each club, while the shared black base ties both sides together visually.
Outcome
The final product works as a shared branded item that reflects the relationship between the two clubs.
It’s practical, consistent with both brand identities, and designed in a way that allows each side to stand on its own.
Branded Products for Your Business
If you’re creating merchandise or internal branded items, small details like this can make a difference.
We can produce custom pieces that align with your branding, whether it’s a single logo or a collaboration between multiple identities.
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